Business Track

How to Partner with the Reptile Industry

Description

In this Business Track session, Josh Willard (Josh’s Frogs) explains how collaboration and partnerships can grow both the reptile industry and individual businesses. Drawing from over two decades of experience, he shares 12 strategies for expanding the hobby, emphasizes the importance of outreach, diversity, and conservation, and outlines four partnership models—dropshipping, wholesale, certified breeder programs, and affiliate marketing. With a vision of tripling the hobby’s reach from 3% to 10% of households, Josh provides actionable insights for keepers, breeders, and entrepreneurs alike.